Web Site Aging

What could be said of World Book Encyclopedias? They are generally reliable and they are consistent.

Search engines give credit for the age of a web site. How much credit? no one knows. However, engines like a site that has been around for some time. The content can change and navigation move around but the fact a site is consistent over time is important.

Google and other engines will often place a site in limbo for weeks or months before it assigns it a page rank. Pages may even be indexed but they will be seen as temporary in the overall site value until they have aged and matured.

Active|Rain is an example of this. Individual editors can write content and see it live on google days later. However, their blog, profile, or even individual pages won't receive a page rank for weeks to months. As a whole Google sees AR as creditible but not necessarily sections or individual pages of the site.

Your individual agent web site would be compared to a small section. Google may see the pages and even index them but when it comes down to overall site credibility engines may not trust the site as a valid source for some time.

Once you choose a domain name to go with be sure to stick with it. Changing can kill your site popularity and credibility leaving you at square one.