Personalize Your Site - Use your "about me" Page to Connect to Users

The first article in this series discusses user trust in your web site. Agents have a great opportunity to create trust and, just as importantly, connect with their users. User your "About Me" page to express what you are all about. Most agent web sites market real estate within a certain geographical area or housing project (at least they should). The one page that should exclusively sell the agent alone should be their own profile page. Here is YOUR chance to shine. Here are some things to talk about on this one page:

• How much experience do you have?
• What is your educational background?
• What are your qualifications?
• What special groups (boy scouts, religion, animals, charity, etc.) are you involved with?
• What pets to you have, prefer, like?
• Where did you grow up?
• Why do you like real estate?
• Do you skydive?
• Do you motorbike?
• Do you enjoy the nightlife?
• What car do you own?
• What type of house do you own?
• What are your goals?
• What are your commitments?
• What is your personality like (serious, ambitious, fun, outgoing, lazy, creative, techy, etc.)
• Do you have a family?
• What other connections can you make with your users?

Describe yourself in words. Describe yourself in pictures, logos, etc. Add some flash. Add a photo slide show from Photobucket.

Ask yourself, "who do I want to work with?" "what can I say/show to connect with them?" "would I work with me?" "what image should I portray?" You will come up with some great ideas and in the end connect to your users. If you want to connect with many people in general then keep your content very generic and general. If you want to work with a specific client base then targe them. "I'm a biker and want to work primarily with bikers," will cut out a large number of users but it will get you what you want.

Be careful to limit your "about me" content to the "about me" page. If people want to know about you they will go looking. Use your site to market your real estate and area and when people trust the content they will seek your profile out. When they get there you can let it shine and convert them to work with you.