Introduction - Web Design 101 for Realtors

Every real estate agent believes they need a web site. Every agent wants to come to work with hundreds of leads sitting in their inbox every morning. Truth of the matter: if you're not in the top 10-15 search results for the top key words and phrases in your market you will have a negative ROI on your web site project.

Say you pay a company enough or you are experienced enough to achieve great search results. Most sites are too purely designed to convert a lead.

In a past life I was a web developer turned project manager for McAfee (NAI), Intuit, Sento, among other companies. As I entered the real estate industry a couple of years ago I was shocked at the drive agents had to get their own web sites without knowing what it took to have a successful one.

In short, most sites don't work unless you are very dedicated to them. This site is designed to help real estate agent web design do-it-yourselfers get a grasp on design so they can find success in internet marketing.